Design Research
IImmersive ethnography was carried ,
including active involvement on a competitive adult rowing team (Men’s 4+, a
racing boat with four rowers and one coxswain) and serving on the Board of a rowing club in order to achieve full access
to the rowing culture. Some of the members of Dr. Rickert's rowing club team (Rickert is the lower absolute center of the photo with the white tank top) are shown in the photo, which you can click on to see full size.
Click on any of the thumbnail images below to see larger views of some photos taken in the course of the design research. Note that some of these photos are of poor quality, as they were taken with a camera phone.
Observed Product Opportunity
There are many people interested in open water adventure rowing (away from the rowing club in often rough conditions), but few available resources and great logistical challenges.
adventure, design research, Don Rickert, open water, rowing
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